The Key to Modern Demand GenUse Your Digital EcosystemThe rapid shift to inbound and account based marketing has forced businesses like yours to re-define your digital strategies, so the right prospects visit your online channels – and stay. Dun & Bradstreet understands the challenges of the modern digital ecosystem and helps you generate leads by combining rich company and contact profiles with digital identity data. With our data, you can target your most valuable prospects online, drive them to your websites and lead them into your marketing funnel.
Identify the right segments to target online
Your best prospects are hidden in a complex web of user paths across your owned, earned and paid digital channels. With Dun & Bradstreet’s audience segments created just for you, you can use over 250 targetable attributes to identify the prospects most likely to buy from you and engage with them across the web.
Get a richer profile of your web traffic by linking the cookies, IP addresses and pixels hitting your sites to the universally recognized D-U-N-S® Number identifier. The result is a convergence of data on businesses and their digital behaviors – a unique view available only from Dun & Bradstreet.
Drive the right prospects to your website
Once you’ve identified the right segments, you then need to reach them where they are so they’re compelled to engage with your brand. Only Dun & Bradstreet has deterministic data that targets prospects based on their actual attributes – not probabilistic guesses – enabling better accuracy, precision and reach.
With Dun & Bradstreet’s audience segments, you not only serve ads to the right prospects at the right time, you also make your ad dollars go further.
Move prospects further along the funnel
Driving relevant contacts to your website is just the beginning – you want them to stick around. Dun & Bradstreet's visitor profiles help you engage a larger share of web traffic, turning online interest into deeper relationships and better campaigns.
With Dun & Bradstreet’s real-time intelligence, you can personalize your digital experience based on the visitor’s company size, industry and other business criteria. When your visitors are engaged because the experience you create is specific to their needs, they’ll stick around and convert more quickly into leads.