Analytics for Every Stage of the Customer JourneyEmploy smarter, data-driven insights to ensure you’re making wise marketing decisionsMaximizing the ROI of your marketing investments starts with unlocking the full potential of your data. The real value lies in the truth and meaning rooted in the information. Dun & Bradstreet makes sense of your data and delivers the insights you need to understand your audience, prioritize your strategy and reduce wasted marketing spend. The result is data-driven marketing that drives meaningful growth.
Unparalleled insights to help you understand your audience and win new customersBy leveraging Dun & Bradstreet's advanced analytics, you can narrow your target universe and isolate high-value prospects based on their estimated financial outlook and demand for your products; and apply our rich firmographic data to increase response rates and accelerate time to close.
Sophisticated insights to keep new opportunities in sightDun & Bradstreet can help identify key up-sell and cross-sell opportunities to get more value from your existing customers. Our diverse analytic models are designed to provide a clear understanding of your customers' needs and pinpoint customers with the highest level of buying authority.
Advanced analytics to turn current customers into lifelong customersDun & Bradstreet augments what you already know about your customers with comprehensive insights to identify risk and minimize churn. Through a combination of prescriptive and predictive analytics, you'll gain a deeper understanding of the customers most likely to fall by the wayside so you can be proactive versus reactive. Our analytic models can help align customer service resources with the right opportunities and prioritize channel and territory assignments.