D&B’s Optimizer gives you insight into all your customer relationships and provides the foundation for you to create a single customer view. Home-Based Business Insight (HBBI), an add-on to Optimizer, lets you do even more.

The right offer with the right message

With Home-Based Business Insight from Optimizer, your sales and marketing teams can differentiate, segment, and target customers and prospects more effectively, while significantly reducing costs and increasing response rates. The result: you can focus on your best customers and work more efficiently to attract new, high-value prospects. You’ll also maximize revenue growth and ROI by leveraging cross-sell and up-sell opportunities targeted to home-based businesses.

Identify HBBI in D&B Prospect Info

When you know more about your prospects you can target more effectively and reduce customer acquisition and marketing costs. Here’s how:

1. Obtain a D&B prospect list that includes both home-based businesses and other businesses, with home-based businesses flagged (and enriched with added household demographics) for segmentation and targeting.
2. Obtain a D&B prospect list that includes only home-based businesses and is enriched with valuable InfoBase household demographics.

Identify HBBI in Your Customer Info

After cleansing and integrating customer information from your own systems, HBBI enables you to:

1. Recognize home-based businesses in your existing data, so you can target home-based businesses directly with the right message or exclude them from your sales and marketing when appropriate—and save accordingly.
2. Enrich your customer data files with value-added demographic elements that allow you to segment, target, and position your sales and marketing to home-based businesses with even greater accuracy.

To learn more please contact a D&B Representative.

Visit www.dnboptimizer.com

• Resources

• D&B Corp - Get a D&B D-U-N-S^® Number
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• Get a Credit Report On Another Business
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• Learn more about D&B's:

• Patented 5-step data-quality process for the world's largest commercial database: DUNSRight™
• Delineation of corporate family relationships to uncover real risk & opportunity: Corporate Linkage
• Suite of tools for predicting payment delinquency: Commercial Credit Scores
• Scores on the likelihood of a small business to become delinquent: CCS on Small Business
• Industry and asset-specific benchmarking tools: Industry Norms & Key Business Ratios
• Tool to remove the uncertainty of an applicants' likelihood to pay on time: Fraud Risk Scores
• Assessment of the long-term financial health of a company: Financial Stress Scores
• Forum to share your trade payment experiences and learn from others: Share Trade Data with D&B