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D&B Sales and Marketing

Optimizer Consumer to Business Account Identification (C2B)

If you sell to businesses and consumers, by using D&B's DUNSRight™ Quality Process you can match your consumer customer records to the D&B database and use the D-U-N-S® Number to identify those customers who are also business owners or corporate executives (typically 10% or more of consumer accounts). This will enable you to target these customers with special offers that meet the full range of their consumer and business needs. By focusing on these high potential cross-sell opportunities, you'll be able to increase your revenues and profits, while increasing customer loyalty.

To learn more please contact a D&B Representative.

Visit www.dnboptimizer.com