Master Data
D&B Optimizer for Data ManagementMaintain a single, accurate view of customers, prospects and suppliers through batch data services
A clear view of customer relationships
D&B Optimizer is a batch data service that provides reliable cleansing, validation and enrichment of your customer data against the world’s largest referential database. The Dun & Bradstreet D-U-N-S® Number identifier links data across silos to create a single, enterprise view of your customer relationships – and enriches your data with valuable analytics to fuel growth across your business.
Maintain a single source of truth on customers, prospects and suppliers across CRM, MDM, ERP and AP platforms.
Consolidate duplicate records, standardize formatting and correct addresses with regular data refreshes.
Augment data with rich firmographics, including newly enhanced geocodes, corporate hierarchies & analytics for better decision making.
Visualize the health of your existing database and assess opportunities to improve data quality.
Turn data into an asset by leveraging analytics to uncover the pockets of risk and opportunity.
Flexible file delivery options to suit your business needs.

How It Works

Anchored by the DUNSRight® and CleneStep™ processes, D&B Optimizer helps you improve data quality and align your organization around a shared view of the customer. As the complexity of data increases, data professionals need to integrate internal and external sources to get a full view of customer relationships. D&B Optimizer simplifies the process of combining data sources and gives your teams the confidence to make critical decisions.
When we brought in Dun & Bradstreet, they educated us, they brought us up to speed on exactly how to leverage their solutions.
Greg McLaughlin, CRM Director, Neopost
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