• Were you looking for...
Marketing & Sales

Dun & Bradstreet Acquires Avention, Maker of OneSource® Solutions

Acquisition combines world’s most comprehensive commercial database with best-in-class Sales Acceleration platform

Addressing Today's Complex B2B Buying Process

Dun & Bradstreet is pleased to announce that it has acquired B2B Sales Acceleration leader Avention, maker of OneSource® solutions. The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to boost sales, enhance go-to-market activity, and drive business growth globally.

With Dun & Bradstreet's global database of over 280 million business records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.

D&B Hoovers - Smart Selling Tools Solution of the Week
See why Smart Selling Tools chose D&B Hoovers as their solution of the week

A Faster Path from Prospect to Profitable Relationship

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can target more strategically, enable informed conversations and enhance sales productivity.Learn More
Avention Acquisition FAQs
Q: What has been announced?
A: Dun & Bradstreet has acquired Avention, a leading global provider in the B2B Sales Acceleration space.
Q: How will customers benefit from the acquisition?

A: The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to accelerate sales, enhance go-to-market activity, and drive business growth globally.

Dun & Bradstreet brings:

  • The world's most comprehensive and trusted commercial database with more than 265 million business records from 30,000 sources in 190 countries, updated 5 million times a day.
  • Industry-leading contact intelligence on more than 70 million professionals from our NetProspex acquisition.
  • Hoover's editorial insights covering over 40,000 leading companies and 1,000 industry segments.

Avention's powerful sales platform brings:

  • An intuitive, dynamic user interface to deliver intelligence that can be customized to meet each user's needs.
  • Powerful alerts, triggers, and profiling capabilities that leverage both structured data (e.g. industry codes, address, and employee information) and unstructured data (e.g. social content, news feeds, and analyst reports).
  • Simple integration with the mission-critical systems that your teams use every day, including SFDC, Dynamics, Marketo, and Eloqua, as well as homegrown systems used by many companies.
Q: What are Dun & Bradstreet’s plans for Avention?

A: The initial focus will be on the integration of Dun & Bradstreet data on the OneSource platform, as it will provide our customers with a user-friendly solution designed to increase sales productivity and effectiveness. Coupled with our Advanced Marketing solutions, the acquisition allows us to scale our offerings in Sales & Marketing to deliver more customer benefits than ever before.

For more on Avention, please visit: https://www.avention.com/products.

Q: Who can I speak with for more information? What is the Customer Service number?

A: For existing Dun & Bradstreet customers, contact your account manager, or call the Dun & Bradstreet/Hoover's hotline at (800) 486-8666.

For existing Avention customers, contact customer service at (800) 433-0287, or email support@avention.com. If a customer contacts the Dun & Bradstreet customer support line about an Avention question, our agents will provide this contact information.

Let's get in touch
Fill out this form, and we'll contact you soon.
FREE Alerts to Changes in Your D&B® Credit Scores!* Sign Up. Get CreditSignal® for FREE!*
Try D&B Credit for Free! Get Started. Try D&B Credit for Free! Get Started.