Target your ads based on facts, not guesses

 

50% of marketers and agencies are targeting audiences based on probabilistic data such as browsing behavior and purchase intent. This approach is grounded in guesses.

It's time to make a change. Dun & Bradstreet's deterministic B2B data comes from 30,000 verified sources that have been vetted for quality, ensuring highly accurate targeting. This approach is grounded in facts - helping maximize ROI of digital ad spend.

Download the Fact Sheet

 

Reach audiences at scale

We’ve mapped our offline business database of 265M+ companies and 70M+ contacts to 250M+ corresponding cookies and mobile device IDs, giving you three options to fuel smarter programmatic campaigns:


Standard Segments

280+ pre-built segments across:

  • B2B Company Size
  • B2B Job Function
  • B2B Seniority
  • B2B Decision Makers
  • B2B Industry
  • B2B Professionals

View Taxonomy

Enhanced Segments

40+ predictive indicators:

  • Propensity for loans
  • Card offer responsiveness
  • Bill payment likelihood
  • Account Marketability Score
  • IT & telecom spend
  • Business risk rating

View Taxonomy

ABM Segments

Send us your account-based marketing (ABM) list to target:

  • High priority accounts
  • Customer or prospect lookalikes
  • Matched profiles on Facebook and Twitter
  • Customer segments with high growth and spend
  • Customers with stable financial profiles

Request Your Report

Serve the right digital ads to the right B2B audiences
Trusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.
How we maximize accuracy, minimize waste

We're leading the industry in the fight to eliminate fraudulent digital data through the power of the D-U-N-S® Numbering system and our partnership with the Trustworthy Accountability Group (TAG). The DUNSRight® quality assurance process verifies businesses in the ad supply chain with 2,000 automated checks and 5M daily updates.

Tag logo

Our data activation process follows the same rigor, to bring you deterministic segments for audience targeting:


Our data activation process

To the right, you'll see how Standard, Enhanced, or ABM segments you select are matched to digital identifiers and are activated across major ad tech platforms and social channels.

Audience Solutions Data Activation GIF

Deterministic data where and when you need it

We've activated our data across major ad tech players - including leading DMPs, DSPs, Trading Desks, Facebook*, Instagram, and Twitter - to make our data easily accessible.
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