50% of marketers and agencies are targeting audiences based on probabilistic data such as browsing behavior and purchase intent. This approach is grounded in guesses.
It's time to make a change. Dun & Bradstreet's deterministic B2B data comes from 30,000 verified sources that have been vetted for quality, ensuring highly accurate targeting. This approach is grounded in facts - helping maximize ROI of digital ad spend.
Serve the right digital ads to the right B2B audiences
Trusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.
How we maximize accuracy, minimize waste
We're leading the industry in the fight to eliminate fraudulent digital data through the power of the D-U-N-S® Numbering system and our partnership with the Trustworthy Accountability Group (TAG). The DUNSRight® quality assurance process verifies businesses in the ad supply chain with 2,000 automated checks and 5M daily updates.
Our data activation process follows the same rigor, to bring you deterministic segments for audience targeting:
Our data activation process
To the right, you'll see how Standard, Enhanced, or ABM segments you select are matched to digital identifiers and are activated across major ad tech platforms and social channels.
Deterministic data where and when you need it
We've activated our data across major ad tech players - including leading DMPs, DSPs, Trading Desks, Facebook*, Instagram, and Twitter - to make our data easily accessible.
Oracle BlueKai with Dun & Bradstreet B2B data helps marketers target the right audiences with the right messages and offers.