Think ‘Data First’ to Drive Business Value

At a time when the effective use of best technologies is a key success factor for marketing, sales, purchasing, and finance, just 13% of IT executives in a McKinsey study* on business and technology strategy said their organizations were effective at introducing new technologies faster than their competitors.

This eBook — Think ‘Data First’ to Drive Business Value — outlines why data-centric enterprise architecture matters and provides a blueprint for bringing it to life for your business.

Find out more about:

  • Three design pillars that streamline and standardize management of data architectures, processes, and technologies
  • Common business processes and applications — from data security to data warehousing — that are more effective when you take a data-centric approach to your architecture
  • Developing an intelligent data platform that’s a win for architects, IT, and your enterprise

Find out why enterprise data architecture is enterprise architecture.

Think ‘Data First’ to Drive Business Value

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Informatica and Dun & Bradstreet have partnered to enable Informatica’s customers to use D&B’s data and insights to identify risk and opportunity across the enterprise. D&B data is integrated within Informatica workflows, delivering data on demand at the point of decision, when, where, and how it is needed. To learn more, visit

2013 Global Annual Survey on Business and Technology Strategy, McKinsey

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