Mastering MDM: Lessons from B2B Leaders in Managing Data

Research Reveals Challenges and Opportunities for MDM Success

With more and more organizations employing Master Data Management (MDM) programs to ensure data is being effectively used across the enterprise, Dun & Bradstreet wanted to understand how companies are implementing and influencing their MDM strategies.

In this robust research study, we look to understand the key players involved in these initiatives and how companies structure, manage and master their data to ensure they are successful. And most importantly, we hear from those in the field doing the work.

What We Uncovered:

  • The most important elements that are needed to kick-off an MDM initiative
  • The right organizational alignment, resources, process and expertise to see the initiative through
  • Major obstacles companies faced and what they would do differently
  • Learnings that can be applied to your own master data programs

 

Download the report to help guide you in your own master data efforts. It may help you go from novice to master on the journey to MDM success.

Download Report

Mastering MDM: Lessons from B2B Leaders in Managing Data
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