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Avention Acquisition Positions Dun & Bradstreet as Sales Acceleration Leader

Outsell Report: Why this Strategic Move Is Important to Sales and Marketing Professionals

Sales Acceleration – which provides sales and marketing professionals with actionable market and company information enhanced by software – is a discipline that delivers refined information to make B2B data more current, connecting it with buying signals, and providing it with relevant context. It’s the key to increasing the yield of sales and marketing activities by surfacing information that’s current, connected, insightful, customized, accessible, and actionable.

In this report from Outsell, Inc., you’ll learn about how Dun & Bradstreet’s recent acquisition of Avention, maker of the OneSource® sales and marketing intelligence software platform, positions us as a leader in the Sales Acceleration market. Outsell’s report provides details on:

  • why the acquisition is important strategically for Dun & Bradstreet
  • what the acquisition means for customers
  • where this acquisition places Dun & Bradstreet among the Sales Acceleration Market Map, and why


Read the Report

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