Founded more than a century ago in Orange County, NY, Orange County Trust has long been guided by a principle simple to articulate but not always easy to deliver on: unparalleled service. The company’s founding principles demand a customer-first approach to banking. And that must start with the sales process. Working with Dun & Bradstreet, Orange County Trust has successfully channeled advanced insight on customers and prospects into quality new relationships for its business banking.
The Challenge: Drive Customer Relationships
To truly put relationships first, Orange County Trust realized it needed more than just its legacy and a strong mission. It needed additional insight about its market, inspiring the firm to work with Dun & Bradstreet to more effectively identify and target prospective customers.
The Solution: Hoover's Sales Intelligence
Orange County Trust activated Hoover’s Sales Intelligence to understand in detail what prospects to target, and the contact-level information let the company build strong relationships within these newly targeted potential customers.
The Results: Across-the-Board Improvement
Working with Dun & Bradstreet, Orange County Trust was able to improve engagement with its content, leading to outstanding performance across multiple marketing tactics.
- The company improved the size of its lead funnel up to 59%
- It improved campaign response rates up to 24%
- It improved sales close rates by more than 60%