Autodesk - Marketing & Selling with Dun & Bradstreet Data
Dun & Bradstreet has given us that foundation for information. The foundation for who our customers are. With Dun & Bradstreet we’ve been able to get that kernel of “this company”, “at this site”, with “this many people”, “in this industry” and really understand who they are. From that we’ve been able to connect many other different types of information about that customer together to market to them more effectively, sell to them more effectively and understand who they are related to, understand more about their industry overall and where we have white space, where we’ve penetrated and overall, it’s been a good relationship with Dun & Bradstreet.