It’s time we all take our customers’ success personally.
The bonds we build with our customers have a direct impact on the outcome – for both parties. Have you ever engaged with a customer who wanted to work with you because they didn’t want to succeed? Of course not! They do business with you because they believe you can help them solve for an important business need. You have worked hard to earn their confidence.
How you approach your business relationships will make the difference between trust and distrust, a customer for life and a competitive loss, revenue growth and missed opportunity. That approach needs to be built on a foundation of data that gives you the permission to engage.
You need to do your homework. The more you know about an existing customer or a new prospect, the more you can have helpful and meaningful interactions with them across their buyer’s journey. Whether it’s an online experience, a visit to your booth at an event, an email or an on-site meeting, your customers expect you to be prepared – to listen and to have responding answers.
Dun & Bradstreet in partnership with Salesforce|Data.com have developed the Data Strategy Blueprint Series to help you feel the love – your customers’ love that is! This best -practice set of eBooks and webinars was developed on the premise that when you have quality insights about your customers and prospects, you have the building blocks to:
- Find your best new prospects
- Grow with your existing customers
- Mobilize your sales teams in the right territories
- Engage with your accounts when and where they are
We’re so excited to be part of Dreamforce again this year and talk with you about how Dun & Bradstreet can help you build better relationships with your customers! If you’re attending, please stop by our booth - #2211. Plus we’ll be offering these speaking sessions in collaboration with Data.com that cover highlights from the Data Strategy Blueprint Series – we hope you can sit in:
Beyond the Crystal Ball – The Better Way to Find and Keep High Value Customers, October 4, 2016 - It doesn’t take a fortune teller to know that guessing is not the best practice to identifying and finding new customers. Join the Dun & Bradstreet data gurus to learn how to use company insights to create a profile that will lead you to the right new customers and empower you to delight and develop them into loyal customers that come back again and again. We’re also joined onstage by joint customer DocuSign.
8 Must Haves for Argument Free Territory Management, October 4, 2016 - Territory management is a critical component of a successful sales strategy. With the right sales territory strategy and maintenance plan, your sales teams stop arguing over boundaries, and spend time on the efforts, prospects and customers that increase the bottom line. Learn the 8 indispensable account insights to set you on the path to a strategic territory plan that makes happier and more productive sales teams.
Remove Purchase Roadblocks with Account-Based Engagement - Across all sorts of enterprises, whole departments are dedicated to procuring capital and services, looking for reasons to throw up red flags or block purchases. With the right data, you can soften those blockers; the more you know about your account's business model, stakeholder dynamics, goals and interests, the better your ability to provide solutions and develop meaningful relationships with them. Learn tips from the data experts at Dun & Bradstreet for creating a successful Account-Based Engagement plan that results in more personal customer experiences, business growth and long lasting relationships.
Build your customer success and engagement plans with a strong data quality foundation. You’ll be feeling the customer love in no time!
Data.com and Dun & Bradstreet partner to solve data quality issues and improve the performance of many crucial sales and marketing processes. With the power of a global database of information injected into the world’s #1 customer success and sales automation platform, customers are able to sell smarter, grow faster and truly become more customer-focused. Learn how you can build a strong foundation for your Salesforce solutions with Dun & Bradstreet data.