Aavid Thermalloy Cools Computers While Dun & Bradstreet Heats Up Sales
54% of surveyed organizations improved the size of their lead funnel by 25% or more with Dun & Bradstreet Sales & Marketing solutions.
For more than 50 years, Aavid Thermalloy has been a leader in thermal management solutions. But what exactly does that mean? Essentially, their diverse product set helps a lot of technology keep its cool. Aavid's cooling solutions are used in desktops, laptops, printers and video game consoles in addition to non-PC products including servers, network devices, instrumentation, transportation and other consumer electronics. They turned to Dun & Bradstreet to turn up the heat on their marketing – driving strong results.
The Challenge: Drive Customer Relationships
As it turned to Dun & Bradstreet, Aavid Thermalloy had been striving to:
- More effectively identify and target prospects
- Improve lead quality and development
- Improve the accuracy of contact-level customer data
The Solution: Hoover's Sales Intelligence
Aavid activated Hoover's Sales Intelligence to understand in detail what prospects to target, and the contact-level information let the company build strong relationships within these newly targeted potential customers.
The Results: Across-the-Board Improvement
Working with Dun & Bradstreet, Aavid Thermalloy created tailored sales and marketing experiences, leading to improved performance across multiple marketing tactics.
- The company improved the size of its lead funnel up to 59%
- It improved campaign response rates up to 24%
- It improved sales close rates up to 10%