Aavid Thermalloy Cools Computers While Dun & Bradstreet Heats Up Sales

54% of surveyed organizations improved the size of their lead funnel by 25% or more with Dun & Bradstreet Sales & Marketing solutions.

TechValidate survey of 136 users of Dun & Bradstreet Sales & Marketing Solutions

For more than 50 years, Aavid Thermalloy has been a leader in thermal management solutions. But what exactly does that mean? Essentially, their diverse product set helps a lot of technology keep its cool. Aavid's cooling solutions are used in desktops, laptops, printers and video game consoles in addition to non-PC products including servers, network devices, instrumentation, transportation and other consumer electronics. They turned to Dun & Bradstreet to turn up the heat on their marketing – driving strong results.

The Challenge: Drive Customer Relationships

As it turned to Dun & Bradstreet, Aavid Thermalloy had been striving to:

  • More effectively identify and target prospects
  • Improve lead quality and development
  • Improve the accuracy of contact-level customer data

The Solution: Hoover's Sales Intelligence

Aavid activated Hoover's Sales Intelligence to understand in detail what prospects to target, and the contact-level information let the company build strong relationships within these newly targeted potential customers.

The Results: Across-the-Board Improvement

Working with Dun & Bradstreet, Aavid Thermalloy created tailored sales and marketing experiences, leading to improved performance across multiple marketing tactics.

  • The company improved the size of its lead funnel up to 59%
  • It improved campaign response rates up to 24%
  • It improved sales close rates up to 10%
Dun & Bradstreet partnered with TechValidate to survey customers of our sales and marketing solutions. This testimonial is a result of the custom research study.
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