The Disruptive Reader: Urgent Questions for Marketing Innovators
Finally! A reader for marketers who crave to poke & pull apart the "tried & true."
You're in the right place if…
- The mere mention of "best practices" make you gag
- You fantasize about taking apart (or breaking) The Marketing Machine
- Your colleagues refer to you as "The Interrogator"
Booyah! The Disruptive Reader was written just for you! Inside, you'll find a thorough examination of three urgent questions every B2B marketing innovator should ask…and answer.
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
- How long will you continue to create sales content nobody uses?
This meaty reader is a lively interruption (and interrogation) of "best practice" rituals-a must-read for all marketing misfits!
Give me disruption (or robotize me now).