The Disruptive Reader: Urgent Questions for Marketing Innovators

Finally! A reader for marketers who crave to poke & pull apart the "tried & true."

You're in the right place if…

  • The mere mention of "best practices" make you gag
  • You fantasize about taking apart (or breaking) The Marketing Machine
  • Your colleagues refer to you as "The Interrogator"

Booyah! The Disruptive Reader was written just for you! Inside, you'll find a thorough examination of three urgent questions every B2B marketing innovator should ask…and answer.

  • When was the last time you made a truly bold move in your marketing?
  • Do you have any idea how bad your data problem really is?
  • How long will you continue to create sales content nobody uses?

This meaty reader is a lively interruption (and interrogation) of "best practice" rituals-a must-read for all marketing misfits!

Give me disruption (or robotize me now).

The Disruptive Reader
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