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Dun & Bradstreet Helps Bank of America Merchant Services Make the Sale

Dun & Bradstreet Helps Bank of America Merchant Services Make the Sale

Bank of America Merchant Services is a premier payments company, providing clients transaction speed, security and reliability across a host of retail and ecommerce platforms. With a broad suite of solutions – including processing point-of-sale payments, gift card and loyalty programs, and ecommerce services – for companies of all sizes, Bank of America Merchant Services has a great story to tell. Working with Dun & Bradstreet, they make sure that story reaches the right potential customers in the right ways.

The Challenge: Drive Customer Relationships

As it turned to Dun & Bradstreet, Bank of America Merchant Services was striving to:

  • Achieve stronger campaign response rates
  • Capture more digital marketing prospects
  • Improve the accuracy of contact-level customer data

The Solution: A Pair of Dun & Bradstreet Sales and Marketing Products

Business identity resolution services coupled with marketing intelligence and insight along with NetProspex (previously known as D&B Contacts)

Working with Dun & Bradstreet, Bank of America Merchant Services increased content engagement and created tailored sales and marketing experiences, leading to improved performance across multiple marketing tactics.

The Results: Across-the-Board Improvement

Working with Dun & Bradstreet, Bank of America Merchant Services increased content engagement and created tailored sales and marketing experiences, leading to improved performance across multiple marketing tactics.

  • The company improved the size of its lead funnel up to 39%

  • It improved campaign response rates up to 39%

  • It improved sales close rates up to 24%

Dun & Bradstreet partnered with TechValidate to survey customers of our sales and marketing solutions. This testimonial is a result of the custom research study.

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