Bank of America Merchant Services is a premier payments company, providing clients transaction speed, security and reliability across a host of retail and ecommerce platforms. With a broad suite of solutions – including processing point-of-sale payments, gift card and loyalty programs, and ecommerce services – for companies of all sizes, Bank of America Merchant Services has a great story to tell. Working with Dun & Bradstreet, they make sure that story reaches the right potential customers in the right ways.
The Challenge: Drive Customer Relationships
As it turned to Dun & Bradstreet, Bank of America Merchant Services was striving to:
- Achieve stronger campaign response rates
- Capture more digital marketing prospects
- Improve the accuracy of contact-level customer data
The Solution: A Pair of Dun & Bradstreet Sales and Marketing Products
Business identity resolution services coupled with marketing intelligence and insight along with NetProspex (previously known as D&B Contacts)
The Results: Across-the-Board Improvement
Working with Dun & Bradstreet, Bank of America Merchant Services increased content engagement and created tailored sales and marketing experiences, leading to improved performance across multiple marketing tactics.
- The company improved the size of its lead funnel up to 39%
- It improved campaign response rates up to 39%
- It improved sales close rates up to 24%
Dun & Bradstreet partnered with TechValidate to survey customers of our sales and marketing solutions. This testimonial is a result of the custom research study.