Epic Sales Enablement in a Content Marketing World

Only 38% of B2B marketers think they are effective at content marketing. If we were better at selling that content, the percentage would be higher.
Shelly Lucas, Content Marketing Director, Dun & Bradstreet

The AMA says 90% of marketing-produced content doesn’t get used by sales. It’s a mighty hard statistic to swallow—and we definitely don’t think you should. Clearly, cranking out more material isn’t the answer. Stop feeding your content-producing machine for a minute. If you really want to increase sales library views, boost usage rates and accelerate sales, you need to change your approach.

Start by asking yourself a simple question: “Is my sales content actually sellable?”

In this exclusive white paper from Dun & Bradstreet, you’ll learn five key steps to selling sales teams on the content they actually need. More specifically, you’ll discover how to:

  • Use data to make your content sales pitch shine
  • Bring order to content chaos with sales enablement technologies
  • Incorporate smart packaging to lift sales content usage rates

Register below to get everything you need to start selling the sellers on your content today!

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Epic Sales Enablement in a Content Marketing World
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