Your marketing database has more in common with a fixer-upper than you might think. Your data might be stored in the cloud and delivered using cutting-edge technologies, but chances are, it could still use a little work. Just as you wouldn’t remodel a home’s interior without fixing its crumbling foundation, you’ll want to make sure your data is shipshape before you start running analytics. Make sure your database is ready. Follow the 10 steps in our “Marketing Data Renovators” guide.
10 Steps to Prime Your B2B Database for Analytics
Reclaimed wood may look snazzy, but is it hardy enough to support a load-bearing wall? Similarly, is the information you have strong enough to carry your always-on, hyper-personalized marketing?
Shelly Lucas, Content Marketing Director, Dun & Bradstreet
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