Your marketing database has more in common with a fixer-upper than you might think. Your data might be stored in the cloud and delivered using cutting-edge technologies, but chances are, it could still use a little work. Just as you wouldn’t remodel a home’s interior without fixing its crumbling foundation, you’ll want to make sure your data is shipshape before you start running analytics. Make sure your database is ready. Follow the 10 steps in our “Marketing Data Renovators” guide.
10 Steps to Prime Your B2B Database for Analytics
Reclaimed wood may look snazzy, but is it hardy enough to support a load-bearing wall? Similarly, is the information you have strong enough to carry your always-on, hyper-personalized marketing?
Shelly Lucas, Content Marketing Director, Dun & Bradstreet
ArticleWhat Kind of B2B Datanista Are You? Debbie Qaqish December 16, 2016 The type of marketer you are – and how much revenue you contribute – depends on how you use data. Debbie Qaqish of The Pedowitz Group explains. Read More
ArticleABM Gold Nuggets from the Experts Melissa Kofroth October 20, 2016 Gain quick-hit Account Based Marketing best practices from seasoned CMOs and CEOs who covered the topic on a panel at Dreamforce. Read More
ArticleWhy Your Sales Enablement Content Is Not Being Used Shelly Lucas February 15, 2017 Is your sales enablement content gathering dust? Maybe it’s time to sell the sellers on what they really need. Read More