L’Oréal has been a world leader in the business of beauty for more than a century. The company has seen styles and culture change constantly over that time, calling for cosmetics innovation that lets L’Oréal meet the infinite diversity of beauty needs and desires of men and women around the globe
The Challenge: "Securing New Business Leads And Credit Analysis"
When L’Oréal wanted to drive new business growth, they turned to Dun & Bradstreet to:
- Enable sales to close deals faster with the right customers
- Use data and analytics to drive profitable growth
- Detect and prevent fraud
The Solution: Dun & Bradstreet "Provided Accurate Leads To Call On With Solid Data As Well"
L’Oréal relies on a trio of Dun & Bradstreet solutions including D&B Business Credit Reports, D&B Direct and Lead generation
The Results & ROI
Thanks to their partnership with Dun & Bradstreet, L’Oreal was able to close more deals with the right customers. They were also able to decrease bad debt and improve collaboration between sales and finance functions. This gave them more visibility into opportunities and risks with the following results:
- Improved the quote-to-cash cycle: up to 5%
- Decreased bad debt: 5 – 10%
- Increased business growth: 5 – 10%