For FarmLead, Dun & Bradstreet Data Feeds Global Relationships
FarmLead.com is a risk-free, transparent online and mobile grain marketplace that lets grain buyers and sellers of any size list deals, negotiate directly with one another, and finalize grain trade connections from anywhere in the world and at any time. Named to the list of Canada’s top 15 Hottest Tech Startups by Metabridge, FarmLead.com delivers a larger pool of grain buyers to their registered farmers. Grain producers that participate in the online marketplace are then able to more competitively price their product and sell it to the most qualified buyers for the best price.
Grain buyers large and small are all over the world, and FarmLead lets them connect directly with grain producers in North America. As a result, they can trade with greater assurance and higher profitability. Bringing farmers a bigger pool of buyers to deal with empowers them to be better sellers and increases the chance that they can find a better deal based on the increased number of potential trading partners. Through more options and better negotiations, it all adds up to higher quality trades and farmers being more profitable with their grain sales through the FarmLead Marketplace. Since FarmLead verifies the creditworthiness of the buyers on their easy-to-use system, they’re helping ensure the sellers will get paid on the transactions.
How it Works
FarmLead uses Dun & Bradstreet’s DNBi Credit Risk Management solution to ensure transparency on the more than $20 million in trade transactions that ran through their online marketplace last year at FarmLead.com. They use a proactive approach to verify that grain buyers are creditworthy. They plug the buyer’s i