Think ‘Data First’ to Drive Business Value
At a time when the effective use of best technologies is a key success factor for marketing, sales, purchasing, and finance, just 13% of IT executives in a McKinsey study* on business and technology strategy said their organizations were effective at introducing new technologies faster than their competitors.
This eBook — Think ‘Data First’ to Drive Business Value — outlines why data-centric enterprise architecture matters and provides a blueprint for bringing it to life for your business.
Find out more about:
- Three design pillars that streamline and standardize management of data architectures, processes, and technologies
- Common business processes and applications — from data security to data warehousing — that are more effective when you take a data-centric approach to your architecture
- Developing an intelligent data platform that’s a win for architects, IT, and your enterprise
Find out why enterprise data architecture is enterprise architecture.
Think ‘Data First’ to Drive Business ValueSign Up for the eBook
Informatica and Dun & Bradstreet have partnered to enable Informatica’s customers to use D&B’s data and insights to identify risk and opportunity across the enterprise. D&B data is integrated within Informatica workflows, delivering data on demand at the point of decision, when, where, and how it is needed. To learn more, visit www.dnb.com/informatica.