Think ‘Data First’ to Drive Business Value

At a time when the effective use of best technologies is a key success factor for marketing, sales, purchasing, and finance, just 13% of IT executives in a McKinsey study* on business and technology strategy said their organizations were effective at introducing new technologies faster than their competitors.

This eBook — Think ‘Data First’ to Drive Business Value — outlines why data-centric enterprise architecture matters and provides a blueprint for bringing it to life for your business.

Find out more about:

  • Three design pillars that streamline and standardize management of data architectures, processes, and technologies
  • Common business processes and applications — from data security to data warehousing — that are more effective when you take a data-centric approach to your architecture
  • Developing an intelligent data platform that’s a win for architects, IT, and your enterprise

Find out why enterprise data architecture is enterprise architecture.

Think ‘Data First’ to Drive Business Value

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Informatica and Dun & Bradstreet have partnered to enable Informatica’s customers to use D&B’s data and insights to identify risk and opportunity across the enterprise. D&B data is integrated within Informatica workflows, delivering data on demand at the point of decision, when, where, and how it is needed. To learn more, visit www.dnb.com/informatica.

2013 Global Annual Survey on Business and Technology Strategy, McKinsey

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