You’d think “data-driven” marketers would be downright obsessive about good data quality. But after analyzing 695 million records in B2B companies’ databases and surveying more than 500 marketers, we discovered something quite different.

Isn’t it time you got the straight story?

About the Report

Dun & Bradstreet’s B2B Marketing Data Report 2016 illuminates the insights that will make a direct impact on your marketing strategy. In its pages, you’ll discover…

  • The disturbing chasm between data quality belief and reality
  • Three revenue-generating trends marketers will miss out on without good data quality
  • Essential industry benchmarks for measuring your own data quality
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