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2016 Trends Revealed

Some headlines claim more than half of digital ad sales will be programmatic by 2018. To shed some light on one of the hottest topics in advertising, Dun & Bradstreet surveyed over 100 B2B marketers, gathering their opinions and plans for programmatic in 2016 and beyond.

Get an inside view into:

  • How B2B marketers will be investing in programmatic
  • What makes programmatic appealing
  • B2B marketers' biggest advertising goals

of B2B marketers believe programmatic is just as valuable for them as it is for B2C marketers.
of B2B marketers bought ads programmatically in 2015.
of B2B marketers will spend up to 50% of their 2016 budgets on programmatic.
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