Do it right and get 5 to 8 times the ROI.Today, personalized marketing requires us to get everything "right"-
message, time, channel and device. (Whew!) Sounds impossible. But not if
you gear up for it. Our "Mission Possible" guide has everything you'll need
to succeed with personalized marketing.
Only 31% of customers day companies deliver a consistently personalized experience.
4 out of 5 buyers will bail on your business after only one “bad” experience.
53% of marketers not pursuing personalization say it’s because they lack necessary data.
What you’ll learn:
How personalization is particularly difficult for B2B
How marketers are using data to customize content today
Clear steps to making your database mission ready
How to prioritize your personalization efforts for the highest returns