Data. It's your company's most valuable asset. Once the sole responsibility of the IT team, it now plays a vital role in shaping and driving your most fundamental sales and marketing decisions.
That's why it comes as no surprise that a new data-driven concept is generating plenty of buzz. It's called "master data" and it will permeate the marketing landscape quickly.
Master data brings structure to chaos, makes data integration seamless, and provides the solid foundation for any data-inspired enterprise. Your CIO and IT peers have known about it forever. Now it's your turn.
Authored by Dun & Bradstreet's CMO, Rishi Dave, the eBook explores the many ways master data will transform sales and marketing. Chapters include:
- Why master data can make your job easier
- How to leverage master data as a marketing and sales professional
- How to evaluate your current data landscape
- Why master data is the key to mastering SiriusDecisions Demand Waterfall