Discover What’s on the HorizonAs B2B marketers' knowledge of programmatic advertising grows, so do the budget dollars dedicated to it. But despite their confident investment, B2B marketers have concerns. This is just one insight uncovered in "B2B Programmatic Becomes a Reality: Outlook 2017," a co-branded report by Adweek Brandshare and Dun & Bradstreet.
65% say their organization is currently using programmatic advertising
42% see targeting as the biggest programmatic challenge
23% are worried about the impact of ad blocking
B2B programmatic has reached a tipping point.
Download the report to learn:
B2B programmatic spend levels for 2016 and 2017
The biggest challenges in B2B programmatic
Next steps for better B2B programmatic outcomes
Programmatic commentary by executives from Panasonic, MediaMath, Oracle Marketing Cloud and more