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Marketing Agility: The Missing Metric?

In most cases, agility can’t be achieve with a minor team tune-up. Usually, it involves nothing short of a transformation.
Shelly Lucas, Content Marketing Director, Dun & Bradstreet

Marketing agility isn’t just about doing things faster. It’s about being adaptable to abrupt shifts in customer needs and industry developments. In most cases, dialing up your nimbleness requires more than a team tune-up—usually, it requires nothing short of a transformation. Why, then, don’t CMOs measure their agility progress?

In this exclusive white paper from Dun & Bradstreet, you’ll learn how and why marketers should consider measuring adaptability.


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