Dun & Bradstreet Data for Google
Effectively Reach Your Sales and Marketing Goals
Combine the Salesforce platform with Dun & Bradstreet business information and analytics, and you are poised to grow the most valuable business relationships with CRM fueled by high quality business data.
Through Data.com, users access Dun & Bradstreet business information for the companies and industries that are the most important to them, directly in Salesforce. From better targeting and segmentation to complete and accurate reports – quality data frees users to do their job more productively.
Learn more about all the ways Dun & Bradstreet data is available within Salesforce by visiting Data.com or Data.com Exchange.
Scaling Account Based Marketing in a Digital World - Rishi Dave
During a session at Dreamforce, Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM) Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalized experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.
Data Strategy Blueprint Series – eBook 1 Data Quality & Integration
Building a structure to bear the load of a successful business requires an intelligent plan. Structural plans start with a foundation and frame. Today that means solid, high-quality data that strengthens the walls of the business, connects power throughout the organization, and pipes in insights about your customers and prospects.
This series is focused on helping you design that blueprint, with guidance from the architecture experts at Data.com and Dun & Bradstreet.