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Marketing & Sales
D&B Advanced Analytics for MarketingPut our data experts to work for you with custom analytics projects to address your most critical marketing challenges
Accelerate growth with predictive insights
Take your marketing to the next level with predictive and prescriptive insights. Combine what you know about your customers and prospects with what D&B knows (spend behavior, social data, job postings, activity signals) to evolve your targeting, personalization and lead scoring efforts.
Understand where your customers and prospects are headed with predictive indicators
Increase targeting accuracy and lead conversion rates
Know when to engage customers and prospects with the most relevant messages
Identify your best growth opportunities
Create a lead scoring model for effective lead routing
Consultative team of data analysts to address your unique challenges.
A major Hi Tech business leverages Cloud Propensity Model to capture 54% of the opportunities in the top scoring 20% of their prospects.
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