Dun & Bradstreet Within Lattice Engines
Accelerate Reaching Your Sales and Marketing Goals
Sales and marketing professionals are challenged with being more contextual and relevant in their messaging and customer outreach. This is why 92% of marketers say that Account-Based Marketing (ABM) is a must-have strategy1.
The technologies now exist for companies to create targeted campaigns for their top 500 or 5,000 accounts. But this requires complete and accurate knowledge of target customers and prospects. That knowledge includes not only what customers look like based on business firmographics, but also when they're ready to purchase and which products or services they're interested in.
The data needed to execute scalable ABM is certainly available. The challenge for most sales and marketing teams is that the data is strewn across multiple sources inside and outside their organization. This leaves manual processes and incomplete views as the basis for inefficient campaign decisions and customer outreach.
1SiriusDecisions 2015 State of Account-Based Marketing (ABM) Study
The Lattice Data Cloud
The Lattice Data Cloud provides one of the most comprehensive sets of B2B buying signals in the industry. Natively integrating company data from Dun & Bradstreet, the Lattice Data Cloud provides over 16,000 buying signals on over 200M business entities. Marketers and sales professionals now have a single place where they can find robust firmographics, growth, technology, website and intent data on their accounts and prospects. Powered by the patent-pending Lattice DecisionGraph, customers get real-time lead and contact matching to the most relevant business headquarters, buying center or regional location. Lattice can now also make this data available to sales and marketing in their "systems of execution" (e.g. Eloqua, Marketo, Salesforce, etc.) in real-time so they can immediately use the insights for smarter call prep on the sales side and more targeted and segmented campaigns on the marketing side.