Connect with the right people, in the right moments with Google and Dun & Bradstreet
With DoubleClick’s open platform, you can organize and segment B2B
audience data from any source. Act on these insights in real time with
Google’s technology for bidding, targeting and optimization.
Dun & Bradstreet's digital audience taxonomy comprises 280+ standard
deterministic data segments and represents companies and contacts across 250M+
businesses which are available natively in DoubleClick.
Why Dun & BradstreetAs a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
Quality - Accurately identify B2B targets based on both attributes and behaviors
Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
Facts - Deterministic data (fact based) for the right B2B contacts and attributes