Better B2B targeting with D&B’s audience segments in Adobe Marketing Cloud
Through a partnership with Adobe, Dun & Bradstreet’s B2B audience segments are no further than a few clicks away – no additional invoicing or vendor approval needed.
Dun & Bradstreet’s 285+ standard fact-based audience taxonomies represent contacts and companies across 285M+ businesses.
Results You Can MeasureDun & Bradstreet customers enjoy 46% better campaign management through improved segmentation accuracy and depth and see a +10% revenue performance.
Source: Customer Data Management Study, Dun & Bradstreet 2015
Why Dun & BradstreetAs a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
verified 100% deterministic data.
Quality - Accurately identify B2B targets based on both attributes and behaviors
Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
Facts - Deterministic data (fact based) for the right B2B contacts and attributes