Meet the Solution Providers at the Forefront of Information Technology. Gartner Symposium/ITxpo helps you identify and explore technology and service providers to address your specific needs as a CIO.
October 16 – 20, 2016
Walt Disney World Dolphin and Swan - Orlando, FL
Accelerate growth by applying analytics to your digital marketing programs
Let’s talk about deploying analytics to understand online and offline behavior and use that insight to drive (or predict) the best responses and activity from your most promising prospects.
B2B marketers today collect a ton of data through their martech stack. But are you confident that you are leveraging this data to drive growth? Join Nipa Basu, D&B’s CAO and Sean Crowley, Director of Marketing for a discussion on how to leverage analytics to improve your return on your marketing investments. We’ll dive into how you can bring your online and offline data together to coordinate multiple tactics across multiple channels. We’ll explore the best practices on analytics as a way to target your demand generation activities on the markets, the companies and the contacts with the greatest potential to your business.
So why not start your day off fresh and dive into a topic that will provide fuel for thought on how to improve your marcom return and martech investment. Join your marketing peers for breakfast and start the day with a healthy discussion! Breakfast is on us.